Banner art by Barbara Stanwick

Websites 101:

Everything you need to know about setting up a website (except HTML)

This day-long workshop arms artists, entrepreneurs, and non-profits with the basic vocabulary and skills to create or pay for, update, and maintain a personal or professional website.

Where do I start?

  • Do what everyone else does.
  • Pick a good domain name.
  • Find your slogan.
  • Find what makes your business competitive.
  • Develop your menu structure.

Real rules of visual design

  • Be careful with complementary colors.
  • Colors don't have rankings.
  • Beware of color confusions.
  • Choose background colors carefully.

What makes a site credible?

  • The four usability guidelines.
  • Typefaces.
  • Photos and pictures.
  • Videos.
  • What's free to use and what's not.
  • What about copyright?

Create your website and start making money

  • Make your own website for free.
  • How will you know when you've outgrown a free website?
  • The three pieces you have to pay for, when you pay for a website, and how much they cost.
  • How to get paid: PayPal, Google Checkout, and other systems for collecting money.

SEO--What's Your Story?

  • What is search engine optimization (SEO) and how you can prevent it from taking over your life?
  • How can you provide information and avoid shameless self-promotion?
  • How can you tell if anything is working?
  

About the Workshop

Please contact us if you'd like to sponsor the workshop at your location.

Need more information?

Telephone: 917 734-3746. Email: info -at- fastsmartwebdesign.com

For questions and answers from the workshops, check out Websites 101: Extra Workshop Info.