• Do what everyone else does.
• Pick a good domain name.
• Find your slogan
• Find what makes your business competitive
• Develop your menu structure.

• Be careful with complementary colors
• Colors don't have rankings
• Beware of color confusions
• Choose background colors carefully.

• The four usability guidelines
• Typefaces
• Photos and pictures
• Videos
• What's free to use and what's not
• What about copyright?

• Make your own website for free.
• How will you know when you’ve outgrown a free website?
• The three pieces you have to pay for, when you pay for a website, and how much they cost.
• How to get paid: PayPal, Google Checkout, and other systems for collecting money.

• What is search engine optimization (SEO) and how you can prevent it from taking over your life?
• How can you provide information and avoid shameless self-promotion?
• How can you tell if anything is working?

Please contact us if you'd like to sponsor the workshop at your location.

• How many types of websites are there, and which is right type for you?
• Is “free” good? When you know you’ve outgrown “free.”
• The three pieces you have to pay for, when you pay for a website and how much they cost.
• How to get paid: PayPal, Google Checkout, PaySimple, and other systems for collecting money.
• When the time comes (if it does), how to pick a good website developer and designer.
• Q&A

• The four “I am’s”—how to ensure that people can understand and use your site.
• The small handful of real rules for website design.
• What does “below the fold” mean? Why screen resolution matters.
• Why following standards (doing what everyone else is doing) is good.
• Why you can’t count on using your favorite typeface.
• How big can your pictures be?
• Q&A

• What is your story? Two easy analysis techniques.
• Getting your story out there.
• Don’t be evil. Provide information, not shameless self-promotion.
• What is search engine optimization (SEO) and how you can prevent it from taking over your life.
• Is it working? Using Google Analytics and Ad Words to figure out how well you’re doing. Helpful comparison sites for your business.
• Q&A

Join on Meetup: http://www.meetup.com/Staten-Island-Netpreneurs/

Come to meetings: The Netpreneurs get together on the third Wednesday of every month at the West Brighton Community LDC offices, 705 Forest Avenue, SI, NY 10310; 718 816-4775.

Computers 101:
When you've just about
had it with your computer

Two 90-minute workshops, one about your computer and one about email. $10 per class. Workshop leader: Susan Fowler.

Special offer! If we work on your website, take off $25 for each workshop you attend.

• Parts of your computer. What you can and can't break.
• Viruses and spyware be gone!
• What's a firewall?
• What's a backup?
• The blue screen of death & what to do about it.
• 10 nifty tips & tricks you can use to make your life easier.
• Q&A

• Local (Outlook) vs. remote (Gmail) email.
• Creating a spam-proof email name.
• Spam: How to eviscerate.
• Phishing & spear phishing.
• Who's holding my email hostage? Fake emails vs. viruses.
• Using email as a filing system. Auto-categorizing emails.
• Q&A